The PI (Pantavanij Intelligence) Data Monetization Platform is not only for sellers but can also be used by staff in various sales-related roles, especially marketers. It provides capabilities that truly support B2B marketing throughout the sales process.
Analyze Competitors
Understanding competitors is as important as understanding customers. PI enables marketers to refine communication, develop content, and design promotional activities that stand out. Real-time sales data from competitors can be monitored and updated continuously, helping marketers stay ahead.
Explore Buyer Demand
Marketers can assess the purchasing demand across all buyers on the platform in one place. Unlike other sources, PI provides large-scale procurement data with an annual transaction value exceeding 200 billion THB. This reliable data transforms marketing management to align with megatrends.
View Historical Statistics
Statistics are the cornerstone of digital marketing, from evaluating results to refining strategies and designing campaigns. Marketers can use PI to view statistics relevant to procurement, with AI specifically trained for procurement insights, delivering precise marketing analysis unlike general marketing apps.
Review Sales Strategy Recommendations
PI provides summarized recommendations to optimize sales volume according to buyer departments. This allows sellers to adjust offers and promotions efficiently while building stronger buyer relationships through targeted proposals.
Explore Customer Profiles
Marketers can use PI to search for and explore new target customers, filter and analyze contacts, and communicate directly within the platform. This streamlines customer nurturing, reduces costs, and saves travel time when contacting or meeting new client representatives.
